When Samsung proposed a collaboration with the V&A for its new TV, The Frame, offering users access to the museum’s vast archive of images, Calver immediately put William Morris’ work front and centre of the project. Her job involves responding to design briefs from licensees for the V&A’s product development programme in line with seasonal themes and exhibitions, scanning the museum’s collection of objects, artefacts, paintings, photographs, sculptures, textiles and prints (more than 2.3 million at the last count) to find items that might have a commercial life outside its galleries. ‘I think this could be one of those beautiful, useful things.’Ĭalver has a finely honed talent for seeking out both the handsome and the functional. She throws a glance at the Samsung Frame TV, which is currently presenting one of Morris’ iconic textile patterns in perfectly realised, correctly muted, high definition colours. ‘William Morris once said, ‘Have nothing in your houses that you do not know to be useful or believe to be beautiful’,” says Amelia Calver, the V&A’s licensing research and development manager.
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